Collective marketing plays a major role in farming throughout the world. In most countries farmers have found that they can increase their incomes and efficiency by working with otherfarmers to market their products, purchase their inputs and co-ordinate their farming techniques.
Previously, most agricultural markets were controlled through state-operated marketing boards which fixed prices for surplus production. For that reason, there was no strong incentive to conduct collective marketing. Now that marketing activities are almost entirely handled by private traders,